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3 Types of Youtube Video Ads for Businesses

Updated: Feb 17, 2023


Let's talk about the power of video marketing, my dear friends. When it comes to promoting your products or services, a picture may be worth a thousand words, but a video is worth a million! And with so many different video styles to choose from, it's easier than ever to engage your audience and tell your brand story.

As the saying goes, an image is worth a thousand words, and that's certainly true.

For the most part it's all about engaging your audience using videos as part of a larger marketing strategy and there are a variety of video styles that have been widely adopted by companies in the new media age.

Now, when it comes to the world of YouTube advertising, there are a few different types of videos that you'll want to consider. Let's take a closer look at each one, shall we?

1. Skippable In-Stream Video Ads

First up, we have skippable in-stream video ads. These give viewers more control over their advertising experience, which means you'll need to hook 'em fast if you want to make an impact. These ads can appear at the beginning, middle, or end of a video clip and can be skipped after five seconds. So, be sure to make those first few seconds count!

2. Non-Skippable In-Stream Video Ads

Next, we have non-skippable in-stream video ads. These are like the stubborn mules of the YouTube ad world - once they start playing, there's no stopping 'em! You'll want to use these ads when you need to boost exposure and can't risk viewers skipping your ad. Just be sure to grab their attention early on, and remember that you'll pay per thousand views.

These commercials can likewise be played before or during a video, with the main difference being that there is no skip option. Youtube advertisements are skipped by 76 percent of consumers, therefore a non-skippable ad is best used when your company needs to boost exposure and doesn't want to risk hundreds and thousands of ad skips.

Target CPM bidding is used for non-skippable in-stream advertisements, so you just pay for impressions. Per 1000 views, to be more precise (CPM).

3. Bumper Ads

Last but not least, we have the bumper ad. These little guys pack a big punch in just six seconds. They're perfect for getting a quick message across and increasing brand recognition. Plus, studies have shown that they're pretty darn memorable - 90% of them increased ad memory! Just be prepared to shell out some cash per impression.

In my opinion, this is the most irritating commercial kind ever discovered by the human race, despite the fact that it is also the most catchy.

Bumper advertisements are non-skippable, six-second video advertising that play before a video. Best for awareness campaigns, whether it's advertising an event or increasing company recognition.

Similarly, bumper advertisements are subject to Target CPM bidding, which means that you pay according on the number of impressions the video receives.


Now, whether you're producing a high-quality video featuring professional talent or simply whipping up a snappy little animation, video marketing is a surefire way to connect with your audience and build brand awareness.

As you plan your next video campaign, I wish you the best of luck with your production sessions.

Remember: Videos are snapshots of our lives, be sure to capture wonderful memories!

Fatih Ugur | Producer @Vidyograf |

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